Posts by: Jennifer Green

What’s the Best Way to Build a Website?

Do you need a new or redesigned website? I have good news for you. There are a lot more options for how to build one than ever before. But the bad news is… there are so many options! How do you decide which is best for you, your business, and your customers? Don’t worry, there’s no wrong…

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Novel Ways to Promote Your Book

Author Martin Walker has filled the website promoting his food-obsessed detective character Bruno Courreges with loads of real content related to his fictional character. This surprisingly deep site contains recipes, wine recommendations and a visitor’s guide to the Perigord region of France where the novels are set. Walker also co-authored a cookbook for Bruno with his…

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Boost Your Empathy

Boost Your Empathy

Avoid lawsuits, understand your customers, members and employees, increase profits and make the world a nicer place A recent New Yorker article, “The Engineer’s Lament,” looks at well-publicized auto recall failures from an engineering perspective. In the famous cases of the exploding Pinto in the 1970s and Toyota’s sudden acceleration problems in 2009 and 2010, the car companies “[knew]…

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An Event Apart: Understanding Web Design

Jeffrey Zeldman, founder of A List Apart and the Happy Cog web design studio gave a talk at An Event Apart in Orlando called “Understanding Web Design.” Here are my notes on key points: How do you describe what we do? Examples include “I make things on the internet. I design things on the internet.” These…

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Home Sweet Office

shu shu design has a new address. Again. This time, the people who help me when I have to move hope it’s more permanent. So do I, because I love this place! You can now find the office at 1882 E. Main Street, in a building owned by Accipiter Properties. It’s a beautiful place to work on projects,…

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Holiday Recipe: Vegetarian Tikka Masala

This is a vegetarian adaptation from the Chicken Tikka Masala recipe in Jamie Oliver’s Food Revolution cookbook. It’s fast and easy to make, and wonderfully warming to your palate and your heart. Perfect for a holiday vacation meal when you don’t want to work too hard. Enjoy the aroma as you play with your presents…

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Resources for Inspiration, Productivity & Escape

Summer can be an incredibly hard time to focus and get things done. In addition to your overcrowded inbox, the sun beckons you outside, and taking summer vacations means it’s even more important not to fall into bad patterns when you’re at work.  Here’s the good news: you can have your time in the sun…

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Helpful Links

Sign up for a free weekly infographic of your Google Analytics report. Generate a CSS style guide for any site without digging into source code. Use as a template for your own style guide. Conduct an interface consistency audit.

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Recipe of the Month: The Summer Rumble

Yep, I made this up. Since discovering a local Tart Cherry Grenadine made from real Wisconsin cherries, I’ve been concocting as many uses as possible for it. INGREDIENTS 2 oz. Quince & Apple Tart Cherry Grenadine 1 oz.  blood orange bitters (I found mine at Whole Foods) 1 oz. fresh squeezed lime juice 3 oz. good…

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Big Marketing Tips for Small Business

Here’s to the Little Guys National Small Business Week was June 17 – 21. Let’s celebrate with some marketing tips and inspiration for your small business. I love this definition of an entrepreneur: I understand the struggles of running what I fondly call a “micro business,” and oh boy does it ever take a considerable…

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Recipe of the Month: Tuna & White Bean Salad

Adapted from a NY Times Recipe for Health, this zippy version of tuna salad is served on greens instead of bread and is quick and easy. It will also save you from the hot stove if you use canned or previously prepared beans. If you prefer to cook your own beans, do it on the weekend when…

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Do you want to (re)design your website?

Planning is Everything. Where do you start? The range of possibilities can be intimidating and choosing the wrong path can be expensive. The best way to avoid buyer’s remorse is to do your homework first. Start at the Beginning. First, let’s define what’s important. The primary things your site needs are: Functionality: with few exceptions,…

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Featured Project: People’s Food Co-op Logo

This illustrated logo was newly designed for the People’s Food Co-op, a community-owned, full service grocery store with convenient downtown locations in La Crosse, WI and Rochester, MN. A brand new store will be opening in Rochester this fall!      

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Helpful Links

Inspiring 6 second transitions and animations for the web. Copy special characters that aren’t on your keyboard: Copy Paste Character. Share files up to 2GB for free!

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Recipe of the Month: Mushroom & Asparagus Pasta

This quick and easy spring vegetable sauté with pasta was adapted from Heidi Swanson’s Super Natural Every Day cookbook, one of my favorites! INGREDIENTS 8-12 oz. of your favorite bite sized pasta (rotini, penne, fusili, bowties). 1/3 c. sliced or slivered almonds 1 tablespoon unsalted butter 1 tablespoon extra-virgin olive oil 8-12 oz. fresh mushrooms,…

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Zen and the Art of Website Maintenance

Protect your investment You love your web site.* You probably invested a lot of time and money into creating it. It’s a little bit like buying a car. No matter how great the car, you can’t just drive it off the lot and forget about it. You need to perform routine maintenance to keep it…

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Featured Project: shushudesign.com

Like the cobbler’s shoeless children, my own site has long been due for an overhaul. I’m pleased to announce the new and improved shu shu design is live. View my portfolio, read about my experience, philosophy and affiliations, and find archives of all my articles and recipes. Please get in touch if you’d like to…

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Helpful Links

Download the latest browsers so you can test your site. Great article on making your site more “findable” for people who might be intimidated by SEO.

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Recipe of the Month: Spinach and Mushroom Quiche

I invented this one myself. It’s pretty rich, so save it for a special occasion. INGREDIENTS Crust: 1/4 c. whole rolled oats 1/2 c. whole-wheat pastry flour 1/2 c. unbleached all-purpose flour 1 teaspoon coarse salt 1 stick unsalted butter, cold, cut into 1/4″ pieces 1/4 c. ice water, plus a little extra if needed…

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How Are You Different?

You already know you’re unique because your mother told you so. And she was right! Your company or organization is unique too. Defining what makes it stand out and communicating that to your clients, customers and prospects is key to successful branding. This is where your USP, or Unique Selling Proposition comes in. If you…

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Helpful Links

Create sitemaps, wireframes, flowcharts, network diagrams, etc. to export as jpg or png and place in your Office document or on your website at lovelycharts.com. Check writing for spelling or grammatical errors: polishmywriting.com. Create a disposable web page: disposablewebpage.com.

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Recipe of the Month: Fallen Chocolate Cake

Adapted from the Cook’s Illustrated Best Recipe cookbook. INGREDIENTS 8 tablespoons (1 stick) unsalted butter, plus extra for ramekins 8 ounces bittersweet chocolate (I use Ghirardelli 60% cacao bittersweet chocolate chips; chocolate with a lower cacao content won’t taste as good) 4 large eggs plus 1 large yolk, at room temperature 1 teaspoon vanilla extract…

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Fertile Harvest: Seeds of Intention

What does the new year mean to you? For me, it’s a time to set my intentions for the year to come. This ritual feels more positive and deliberate to me than a resolution, which I usually associate with giving something up. Each January, I take some time to think about what I really want…

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Featured Project: Lucy Burns Institute

Rebranding and web site redesign for the Lucy Burns Institute, non-profit sponsor of the political news wikis, Ballotpedia and Judgepedia. WordPress development with secure donation capabilities by Jonah West at Jonah Coyote Design.

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Recipe of the Month: Hearty Vegetarian Chili

I love to make a huge batch of this chil and save some in the freezer for when I’m too busy to cook. INGREDIENTS 1 head of garlic, roasted (OPTIONAL) 2 TBSP olive oil 1 onion, chopped 1-2 stalks celery, chopped 1 red bell pepper, seeded and chopped 2 carrots, scrubbed and sliced into disks…

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Helpful Links

Shorten long URLs and convert to URLs or QR codes. How to save your Pinterest boards to PDF. Schedule events with several busy people.

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Does Your WordPress Web Site Need a Tuneup?

If you’ve got a WordPress web site, my colleague Jonah West at Jonah Coyote Design is offering a a special: $150 to update WordPress and all plugins*, and a cross browser compatibility check to make sure your website looks and works well in the most recent browsers (Safari, Chrome, Firefox, IE9, iPhone, iPad). He’ll also do a…

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