Posts Tagged "target audience"

Boost Your Empathy

Boost Your Empathy

Avoid lawsuits, understand your customers, members and employees, increase profits and make the world a nicer place A recent New Yorker article, “The Engineer’s Lament,” looks at well-publicized auto recall failures from an engineering perspective. In the famous cases of the exploding Pinto in the 1970s and Toyota’s sudden acceleration problems in 2009 and 2010, the car companies “[knew]…

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Big Marketing Tips for Small Business

Here’s to the Little Guys National Small Business Week was June 17 – 21. Let’s celebrate with some marketing tips and inspiration for your small business. I love this definition of an entrepreneur: I understand the struggles of running what I fondly call a “micro business,” and oh boy does it ever take a considerable…

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