What’s the Best Way to Build a Website?

Do you need a new or redesigned website? I have good news for you. There are a lot more options for how to build one than ever before. But the bad news is… there are so many options! How do you decide which is best for you, your business, and your customers? Don’t worry, there’s no wrong…

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Novel Ways to Promote Your Book

Author Martin Walker has filled the website promoting his food-obsessed detective character Bruno Courreges with loads of real content related to his fictional character. This surprisingly deep site contains recipes, wine recommendations and a visitor’s guide to the Perigord region of France where the novels are set. Walker also co-authored a cookbook for Bruno with his…

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Boost Your Empathy

Boost Your Empathy

Avoid lawsuits, understand your customers, members and employees, increase profits and make the world a nicer place A recent New Yorker article, “The Engineer’s Lament,” looks at well-publicized auto recall failures from an engineering perspective. In the famous cases of the exploding Pinto in the 1970s and Toyota’s sudden acceleration problems in 2009 and 2010, the car companies “[knew]…

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