Will our future be terrifying or exciting? Probably both. When I was a little girl, I was afraid of the future. Looking back, I suppose it could have been my choice of reading material. I read ALL the dystopian fiction, or at least as much as I could carry in my backpack. The Velveteen Rabbit,…
The end of the year is a natural time of reflection for us, both personally and professionally. Your business or organization may not be required by law to produce an annual report or impact report, but there are strategic reasons you might want to. They’re the same good reasons behind every effective piece of brand…
Author Martin Walker has filled the website promoting his food-obsessed detective character Bruno Courreges with loads of real content related to his fictional character. This surprisingly deep site contains recipes, wine recommendations and a visitor’s guide to the Perigord region of France where the novels are set. Walker also co-authored a cookbook for Bruno with his…
Avoid lawsuits, understand your customers, members and employees, increase profits and make the world a nicer place A recent New Yorker article, “The Engineer’s Lament,” looks at well-publicized auto recall failures from an engineering perspective. In the famous cases of the exploding Pinto in the 1970s and Toyota’s sudden acceleration problems in 2009 and 2010, the car companies “[knew]…
Package design for a new line of artisan crisps for Potter’s Crackers of California. These sturdy, hearty crackers are made from locally sourced, organic ingredients. New flavors coming soon to Madison, too!
You already know you’re unique because your mother told you so. And she was right! Your company or organization is unique too. Defining what makes it stand out and communicating that to your clients, customers and prospects is key to successful branding. This is where your USP, or Unique Selling Proposition comes in. If you…