Posts Tagged "Point of Difference"

How to Improve your Annual Report ROI

Posted on 17th December 2018,
written by Jennifer Green

The end of the year is a natural time of reflection for us, both personally and professionally. Your business or organization may not be required by law to produce an annual report or impact report, but there are strategic reasons you might want to. They’re the same good reasons behind every effective piece of brand…

How Are You Different?

Posted on 27th February 2013,
written by Jennifer Green

You already know you’re unique because your mother told you so. And she was right! Your company or organization is unique too. Defining what makes it stand out and communicating that to your clients, customers and prospects is key to successful branding. This is where your USP, or Unique Selling Proposition comes in. If you…