Novel Ways to Promote Your Book

Brunos CookbookAuthor Martin Walker has filled the website promoting his food-obsessed detective character Bruno Courreges with loads of real content related to his fictional character. This surprisingly deep site contains recipes, wine recommendations and a visitor’s guide to the Perigord region of France where the novels are set.

Walker also co-authored a cookbook for Bruno with his wife (shown at left). As of this summer it’s still only published in German, but it won ‘World’s Best Book on French Cuisine’ at the Gourmand International awards. Cross-selling, anyone?

Bruno even has a Spotify playlist!