NEWS

Novel Ways to Promote Your Book

Author Martin Walker has filled the website promoting his food-obsessed detective character Bruno Courreges with loads of real content related to his fictional character. This surprisingly deep site contains recipes, wine recommendations and a visitor’s guide to the Perigord region of France where the novels are set. Walker also co-authored a cookbook for Bruno with his…

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Boost Your Empathy

Boost Your Empathy

Avoid lawsuits, understand your customers, members and employees, increase profits and make the world a nicer place A recent New Yorker article, “The Engineer’s Lament,” looks at well-publicized auto recall failures from an engineering perspective. In the famous cases of the exploding Pinto in the 1970s and Toyota’s sudden acceleration problems in 2009 and 2010, the car companies “[knew]…

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An Event Apart: Understanding Web Design

Jeffrey Zeldman, founder of A List Apart and the Happy Cog web design studio gave a talk at An Event Apart in Orlando called “Understanding Web Design.” Here are my notes on key points: How do you describe what we do? Examples include “I make things on the internet. I design things on the internet.” These…

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