Logo Design

Illustrated Brandmark for the People’s Food Co-op, a community-owned, full service grocery store with convenient downtown locations in La Crosse, WI and Rochester, MN. A brand new store will be opening in Rochester this fall with a HUGE sign on the building! From the Creative Brief:

[The new logo] should display People’s Food Co-op’s commitment to a sustainable community on behalf of their members and shoppers, through their support of organics, and local food and farmers; as well as embody their position as a strong community presence for a positive future in which we all move forward together—the foundation of their design strategy and brand.